Ario Seno
Featured Work
Reducing Fulfillment Labor Cost by ~40% Through Picking System Redesign
In 2021, Sayurbox scaled rapidly from 2,000 to 7,000 orders per day. Revenue grew quickly, but contribution margins declined. The problem wasn't demand. It was operational scalability.
Adding Items After Order: How a Self-Service Lifted AOV by Rp 50,000
In 2024, Sayurbox customers who forgot to add items to their order had only one option: call CS, cancel, and reorder. We changed that and unlocked a revenue opportunity in the process.
UI Showcase
Experiments
AI-Powered Text-to-Order System
An AI-driven order parsing concept designed to convert unstructured WhatsApp or raw text messages into structured ERP-ready draft orders. By automating product matching, quantity mapping, and pricing calculations, the system reduces manual entry time and improves operational scalability for B2B distribution environments.
Kalkulator Pesangon – PP 35/2021
A simple severance pay calculator based on Indonesia’s Government Regulation PP 35/2021. The tool helps users estimate pesangon, UPMK, and tax deductions with a clear receipt-style breakdown, making complex employment rules easier to understand.
Be My Valentine? – Interactive Prank
A playful micro-interaction experiment where the “No” button dodges every attempt to click it, turning a simple Valentine prompt into a fun and slightly chaotic user experience.
About
Hey, I'm Ario! A Product Designer from Indonesia who's currently deep into vibe coding and building weird little product experiments. When I'm not designing, you'll probably find me cooking, watching an unhealthy amount of cat videos, or losing MMR in Dota 2. I'm father of three cats who believe they own the place.
Komeng, Pat, & Timmy
Experience
Sayurbox — Senior Product Designer
2021 - Present
Agate Internasional — Product Designer
2019 - 2020
BIGIO.ID — Full Stack Developer
2017 - 2018
PT. Lakon Dwipantara — Front End Developer
2018 - 2019
Nectico — Product Designer
2020 - 2021